Our Mission

Emotion Encoded explores the intersection of psychology and artificial intelligence, focusing on how emotional reasoning, cultural contexts, and biases influence human trust in AI systems. We aim to foster greater transparency, AI Trust Governance, and inclusive technologies that respect diverse human experiences and values.

Founder

Sonrisa Watts, 24-year old who recently graduated with a BSc psychology degree. Recently developed a profound interest in Experimental/Research Psychology, mainly in the intersection of Artificial Intelligence and Psychology. Concerned about how human perceive and trust AI, she founded Emotion Encoded to bridge the gap between psychological science and AI development. Through her work, she promotes interdisciplinary collaboration to build AI systems that are trustworthy and empathetic.

What We Do

We conduct research, facilitate dialogues, and are interested in developing tools that investigate cognitive biases and emotional reasoning in AI adoption. By partnering with professionals in law, medicine, and policy, we strive to create frameworks that support transparent, accountable, and fair AI integration in society.